[Creative & Engaging] 15 Instagram Content Ideas for Bloggers & Business
What to post on Instagram? Get a think tank - 15 creative Instagram content ideas for you, whether you are a blogger or you're managing small businesses.
Updated 2022-05-26 18:22:21 | by Ann
Good Instagram content ideas can boost your brand and help you attract more free Instagram followers.
With more than 95 million photos and videos posted to Instagram every day, how do you stand out from the crowd? If you just post pictures and videos without a clear direction of what to post, that’s not enough. Post on Instagram not only means posting something randomly, you have to come up with worthy content ideas.
To that end, we've compiled a list of 15 creative Instagram post ideas, 5 Instagram content ideas for business, including 5 Instagram content ideas for bloggers, and 5 Instagram video ideas. This list might help you when you’re lacking inspiration.
Title List
Instagram Content Ideas for Business & Bloggers
Except for the users for social on Instagram, the other two most groups of Instagram users are bloggers and businesses. Businesses use good content to express their products and build a bond with their customers while bloggers use interesting content to communicate with their followers and be friends with them. And they both make money on Instagram with tens of hundreds of followers.
5 Instagram Content Ideas for Business Growth
The rise of the social network comes from the people’s demand to master trends and exchanging information efficiently. Major brands seize Instagram, a powerful social medium, to communicate with users via engaging content, promoting the products, and expanding their brand influence. So what content can they utilize?
Highlight Moment
Show the highlight moments of your products’ growth is a good way to kill two birds with one stone. Because launching new products helps attract new clients, and getting achievements in the industry is to tell the regular customers that they made the right choice. As users witnessing the growth of a product, they’ll feel like they are important and close to it.
Warm Office Daily
Want to get closer to your audience? Want your clients to feel warm when using your products? Want to present your Instagram followers with a harmonious, and humanized company atmosphere? Something like a behind-the-scenes documentary or shooting titbits is essential, which shows the stories behind the product. A product with a story is more likely to capture the hearts of users emotionally.
You can shoot not only the product itself but also the people behind the product, such as the moment when the team brainstorming the product ideas, their laughter and their frowning deep thought are good and realistic materials.
Products Test & Review
Product tests and reviews are the best ways to show users your product's strengths and build trust in your product or service. Of course, this is best demonstrated by the video, because the video is more intuitive and objective, more convincing. When scripting video content, it is best to contrast only one feature of the product. You can pick up competitive products from the comments, which can not only improve user participation but also reflect the authenticity of the content.
Touching Story of Entrepreneurship
Exceedingly promoting your products will turn your Instagram account into an over-targeted marketing account, and viewers tend not to pay much attention to such content. Now and then, balance the stiffness of product promotion with a touching, funny, poignant, or happy story about starting a company.
Share User-generated Content
Share stories about users and products or what they create with your products. Instagram users themselves are a group of people who are keen on sharing, and such content will undoubtedly arouse their enthusiasm and participation and attract more followers.
@Adobe does a great job of this. They often share the designs that users have created with their software. What better way to advertise it than that?
5 Instagram Content Ideas for Bloggers
Instagram bloggers generally have two aims: to create quality content they enjoy and to attract business. Good content brings high-quality followers and naturally business cooperation opportunities come after.
Funny Edits
Funny Edits is a topic that never goes out of style. Humor is so deeply rooted in everyday life that no one can say no to something that makes people laugh. Memes have taken social media platforms by the wayside this year, using them to make witty jokes about everything from daily life to national politics. That's also a great way to get free Instagram followers for your Instagram account.
Talent Show
Talent shows are one of the most common ways to attract attention. Keep sharing songs you've written, paintings you've drawn, and choreographed on Instagram. People who like them will follow you organically.
Experience and Tutorial
Instagram is not only a platform to share happiness, but also a great place to acquire knowledge and skills. If you're a blogger with a specialty, you can use your content to your advantage, such as sharing life facts, work tips, relationship advice, fitness tips, etc. Every aspect of your experience with people can be turned into a tutorial to share with anyone in need, and you'll gain a legion of followers while doing good for others.
Evocative Complain
In life and work, there are always all kinds of things that make people speechless and make people laugh or cry. But you're not alone. Therefore, starting from observing the small things in life, work and study, looking for the pain points that can resonate with the majority of people. Then, by sharing them on Instagram, you’ll get a good response from the audience. The form is various, which can be video, graphic commentary, frame comics, and so on.
Viewers Are Saying
If you are a good listener, then this method is for you. Solicit stories from your followers that they want to tell anonymously, and then share them with your followers. Everyone has some secrets that they bury in their heart and become a knot over time. But you can't tell your family or friends, so strangers are your best listeners. Listen to other people's stories, do warm content, can naturally attract a lot of followers, after all, people are love to listen to stories, especially other people's stories.
Instagram Video Ideas for Business & Bloggers
Although Instagram was originally designed as a photo-sharing platform, as technology advances, people are more inclined to share their life in a vivid form and to receive information in an intuitive and quick way. Therefore, from 2013 to 2018, Instagram has added 4 video-related modules, such as Instagram Stories, Instagram Live, IGTV, and Video Post, for users to watch and publish videos.
As shown in the image above in Google Trends, we can see that the user volume of Instagram Videos is going to catch up with the Instagram Pictures. So whether you want to share everything around you or expand your business and brand, Instagram video is a good choice to hack Instagram followers. But what are some good ideas for structuring your video content?
Here are five popular video content ideas to share with you.
Plot Reversal
The stories with flipping endings are quite compelling, and they are also good Instagram content ideas. The unexpected ending and unruly plot have the feeling of Chekhov's novel especially. The moment of reversal can make people call it "Amazing!". So using it for Instagram content, it's easy to get followers.
Drama Remake
Do you have regrets when watching a book, movie, or TV show that has a sad ending? Do you feel sorry for it? It doesn't matter, you can give them a perfect ending, and these are definitely good Instagram content ideas. You can show your desired ending via animation, comics, or live-action, share it with your audience, and people who share your ideas will naturally be attracted to your account.
Cute Pets & Kids
If you have a pet or a cute baby in your house, documenting the cute moments when they were growing up must be part of your daily routine. You may not realize it, but you just need a little editing to make them great Instagram content. Cute things are loved by everyone, sharing them will not only bring you double joy but also find a good way to store these videos.
Good Stuff Recommendations
The good stuff recommendations are similar but not identical to the product reviews mentioned in the Instagram Content Ideas for Business section above. This refers to the blogger's recommendation to his/her followers of one of a certain kind of products which has better user experience and cost-performance, to prevent users wasting money. As long as you do real reviews and introduce really good things to followers, over time you will not only attract followers, you will also attract business cooperation.
Real-Life Recording
Use the most straightforward ways to record a person's ordinary life at the moment is perfect for Instagram Stories, as it will automatically disappear after 24 hours and is a great way to protect your privacy without saving it. This kind of reality show-like Instagram Content Ideas has been particularly popular in variety shows in recent years. But in fact, people are not only interested in the daily lives of celebrities, and they are also curious about how ordinary people outside of themselves live.
Quickly Get More Instagram Likes and Followers
Is it all end with wonderful content? Not nearly enough. If you're a small business or a blogger with less than 1K followers, your post will probably never get noticed. Of course, rising followers as many as you can is undoubtedly a better choice. You can find an Instagram followers tool such as GetInsmartaGetInsttaFollowers Gallery to be your capable assistant. GetInsmartaGetInsttaFollowers Gallery, developed by an experienced team, makes it’s possible to get real followers and likes fast in a natural way.
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Conclusion
After reading the above 15 Instagram content ideas, have you found your ideal Instagram content? Did you get any inspiration? Whether you're seeking Instagram content ideas for business or bloggers, just remember to keep making good content that helps users, and you'll be sure to attract free, active, real followers. Of course, if you need some exposure early on, the GetInsmartaGetInsttaFollowers Gallery mentioned in this article is also a great tool to get unlimited followers. Dare to take the first step, you're halfway there. Along with the GetInsmartaGetInsttaFollowers Gallery, you’ll succeed in the other half.
